Transformation Partners > Consulting > Health and care consultancy case studies > Communications and engagement case studies > Increasing Greener NHS website visits by 345% through communications and engagement around COP26

Increasing Greener NHS website visits by 345% through communications and engagement around COP26

Organisation: NHS England – Greener NHS

Greener NHS logo

We supported communications and engagement for the Greener NHS programme before and during COP26. This included working with stakeholders to deliver two exhibitions and manage communications for the unveiling of the world’s first long-range zero-emission ambulance. We developed and delivered brand identity guidelines, brand assets, a social media strategy, communications plans for six complex workstreams and supported several other high-profile announcements.

The impact of our work

This work contributed to over 220 organisations participating in the COP26 Healthier Planet, Healthier People campaign, a 345% increase in visits to the Greener NHS website and 115% increase in Twitter followers.

Campaign examples

Healthier Planet, Healthier People campaign poster with illustration in the background, female consultant holding a child to the foreground and the heading text "Caring for our planet is caring for our patients"
Healthier Planet, Healthier People campaign poster with illustration in the background, male hospital worker to the foreground and the heading text "Reduce emissions. Reduce admissions."
Healthier Planet, Healthier People campaign poster with illustration in the background, female nurse called Rebecca to the foreground and the heading text "The greener we are, the more lives we'll save."

Find out more

Greener NHS campaign resources are available on the Public Health England Campaign site (login required). Information about the 2021 conference is available on the COP26 site.

Ready to start a conversation? Find out more about our communications and engagement services, and explore how we can support your organisation.

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