On 18 September, NHS England launched another phase of the ‘Help Us, Help You’ campaign, focusing specifically on lung cancer symptoms. The campaign aims to increase knowledge of the key symptom of lung cancer – a cough that lasts three weeks or more – and encouraging those who have this symptom to contact their GP practice.
The campaign targets men and women over the age of 60, particularly those from C2DE socio-economic groups and Black and South Asian audiences, who traditionally have lower cancer survival rates.
The campaign will run across a range of channels until 22 October.
We’ll be sharing campaign messaging through @TCST_London with information and resources that you may find useful to share with patients.
NHS England has a useful resource for patients concerned about any symptoms.