Greener NHS communications and engagement planning

Organisation: NHS England – Greener NHS

We supported communications and engagement for the Greener NHS programme before and during COP26. This included working with stakeholders to deliver two exhibitions and manage communications for the unveiling of the world’s first long-range zero-emission ambulance. We developed and delivered brand identity guidelines, brand assets, a social media strategy, communications plans for six complex workstreams and supported several other high-profile announcements.

The impact of our work

This work contributed to over 220 organisations participating in the COP26 Healthier Planet, Healthier People campaign, a 345% increase in visits to the Greener NHS website and 115% increase in Twitter followers.

Campaign examples

Healthier Planet, Healthier People campaign poster with illustration in the background, female consultant holding a child to the foreground and the heading text "Caring for our planet is caring for our patients"

Healthier Planet, Healthier People campaign poster with illustration in the background, male hospital worker to the foreground and the heading text "Reduce emissions. Reduce admissions."

Healthier Planet, Healthier People campaign poster with illustration in the background, female nurse called Rebecca to the foreground and the heading text "The greener we are, the more lives we'll save."

Find out more

Read more about the campaign on the Greener NHS ‘Healthier planet, Healthier people’ page. Explore the campaign resources on the Public Health England Campaign site (requires login). Find out about COP26, which took place in Glasgow in 2021 at the COP26 site.

More case studies

Bowel screening awareness campaign

We supported the “Your next poo could save your life” campaign to increase bowel cancer screening uptake in London, leading to 69% of people surveyed using and returning their bowel cancer screening kit.

Net Zero Travel and Transport

We worked with NHS England to establish the first-ever Net Zero Travel and Transport team, recruiting and onboarding the new team and connecting stakeholders from disparate sectors with shared aspirations.

Armed Forces family engagement

We delivered a patient and public engagement programme to help NHS England understand armed forces families’ health needs and how best to support them. As a result of our work, NHS England allocated funding to support networks for armed forces families across England.

Contact us

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