Transformation Partners in Health and Care > News > Toolkit: #RightInhalerImage Campaign

We invite you to work with us on this campaign. As part of World Asthma Day 2021

What action can you take?

  • Join our social movement for change #RightInhalerImage which commences on World Asthma Day May 5th 2021.
  • Pledge to use appropriate images.
  • Support us in asking the media to remove inappropriate images from publications when asked.
  • Use resources from the communication toolkit below to raise awareness of this campaign amongst your networks

We have convened a large group of expert respiratory heath care professionals from across the UK who have united to address their concerns about the way asthma inhalers are portrayed in the media. We have observed that most images used by the media depict incorrect use of inhalers, therefore continually re-enforcing the wrong messages to people with asthma who rely on these vital treatments.

The #RightInhalerImage Campaign aims to improve the quality of media portrayal of inhalers which we believe would improve information for patients, health care professionals and the public about the use of inhalers. To achieve this, we are campaigning to ensure images represent inhalers being used correctly and would love you to join us.

Inhalers are frequently portrayed in the media incorrectly leading to misconceptions about their use. We know lung diseases are responsible for more than 700,000 hospital admissions in the UK each year. One in five people have a respiratory disease and half of these people manage their condition with inhalers.

For more information : #RightInhalerImage campaign