NHS Bowel Cancer Screening Media Campaign
London Campaign Overview
The multi-channel social marketing campaign using behavioral science ran for several weeks across London. Bowel cancer screening uptake and coverage in London remains lower than the national average, and the campaign delivered in London to increase awareness and encourage participation in the screening programme by using the home test kit when received by eligible patients.
Aims and Objectives
- Encourage people to participate in the bowel cancer screening programme
- Address barriers to screening that affect uptake
- Educate individuals about bowel cancer
NHS Campaign Launch
Read about why NHS England launched the London Media Campaign to help educate people about the benefits of participating in the NHS bowel cancer screening programme and how the programme can help save lives.
London Buses Campaign Graphics
The intention was to deliver the campaign message efficiently within the community. Campaign graphics were attached to buses across London, ensuring a large audience engagement. Several slogans within the campaign were included i.e. “Your next poo has a purpose”, to ensure the readers engaged with the campaign. The images below are of the buses in London, to show the variety of campaign messages used.
London Bowel Cancer Screening Community Outreach
During the NHS campaign in London, several volunteer teams walked around different areas in London to talk to the public about the NHS bowel cancer screening programme. They can be seen pictured above at Tavistock Road, Shepherd’s Bush and Barking in September 2022. They interacted with people from different cultures promoting the importance of receiving and using the bowel cancer screening (FIT) kit from the NHS and how it could stop cancer before it starts.
More News from London Bowel Cancer Screening
Read stories from celebrities about their experiences with bowel cancer screening in London.
Listen to doctors talk about the importance of bowel cancer screening and how it can save lives.